نوع مقاله : علمی پژوهشی
نویسنده
دبیر/ اداره آموزش و پرورش
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Abstract
This article investigated the religiosity of marketers and its relationship with commitment to business ethics in the market of Babol. The most important views in theoretical framework were Durkheim and Weber's theories. The research method was survey, and was used stratified sampling. Data was collected through a questionnaire, and the sample was 378 people in the market of Babol city. The questionnaire was used to measure the commitment to business ethics variable was self made questionnaire. The scales was used to measure religiosity variable were made by other researchers. The findings showed that the degree of religiosity and jurisprudential religiosity were weakening and informal religiosity was strengthened during successive generations. In addition, the results indicated that by weakening the degree of religiosity and jurisprudential religiosity, and strengthening informal religiosity, the commitment to business ethics has been weakened. Thus the relationship between religiosity and commitment to business ethics was confirmed.
کلیدواژهها [English]
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